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Notes for sales leaders who coach from real calls

Recording consent, MEDDIC on a real call, coaching in the field: what we learn building Drummer with European sales teams, written for the people who run them.

A consultant hands a wood sample to a client in a showroom with shelves of wood and colour samples

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Coaching field sales reps you never hear on a call

How to coach reps who sell face to face: record the meeting on the phone, score it against your scorecard and comment on the moments that matter.

5 min read

Earlier posts

  1. MEDDIC in practice: what to listen for on a real call

    The six MEDDIC letters as they sound on a real call: what a rep asks, what a buyer says, and a scored discovery call with timestamps.

    MEDDIC, Coaching

  2. May I record a sales call under the GDPR?

    Yes, with a lawful basis, a notice to everyone before recording starts, a retention period and a processor agreement. What that means in practice.

    GDPR, Recording

Coach every conversation, starting next week.

Thirty minutes, on your own conversations and your own playbook. Nothing new for your team to learn.

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